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New Era Cap

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Shimara Sayyed

Jennifer Lawrence

Lorenz Gan

Manabu Hashino

Danny Moult

Lee Adams

Rohit Naidu

Andy Koper

James Grundtisch

Mike Boccio

Peter Lee

Maria Hernandez

Gloria Viel

Lorrie Turner

Aston Kagbo

Laurence Joslin

Yvonne Hamilton

Christopher Koch

Oscar Quinones

David Perez Padilla

Kevin Wilson

Jonathan Smalley

John Casey

Dwan Henderson

Josh Creasman

Jim Patterson

Janelle Randall

Rich Wozniak

ABE Maritime

Beatriz Arribas

Brian Koch

Pragnya Pothuneedi

Andrew Terpstra

Laura Habberfield

Jenna Campanelli

Katherine Burger

Shawn Penrod

Alan Higgins

Linda Righarts

Maria Borja

Mark Krause

Derek Barclay

Gregory Mergel

Kimberly Meier-dehr

Paul Gils

Yasmin Monteiro

Samantha Wilkins

Michelle Young

William Tuttle

Daniel Bernard

Best known for being the official on-field caps for Major League Baseball and the National Football League, New Era is the brand of choice not only for its headwear collection, but also for its accessories and apparel lines for men, women and youth.

 
Our
Story
2020s
 
2010s
 
2000s
 
1990s
 
1980s
 
1970s
 
1960s
 
1950s
 
1940s
 
1930s
 
1920s
 
2020s
The 2020s
Fit For Glory
Looking back at our first 100 years, we recognize one thing, and that is we are just getting started. We have weathered highs and lows, always focused on quality and great storytelling. In 2020 we renewed our commitment to making great products, building strong relationships and changing the game in the worlds sport and culture. With the Iconic 59FIFTY as our base, we will bring exciting new product and experiences to life globally and as always authentically.
2010s
The 2010s
On Field
After decades as the official on-field cap of MLB, New Era set its sights on rounding out its exclusivity with the nation?s largest sports leagues. In 2012, New Era became the official sideline cap of the NFL, and, in 2016, became the official on court cap of the NBA; making New Era the only brand in sports history to have exclusive on-field, sideline and on court headwear rights for all three major U.S. leagues at the same time.
2000s
The 2000s
Go Global or Go Home
The vision that marked New Era?s growth in the 1920s and 1930s proved to be alive and well in the early part of the new millennium. The company?s globalization efforts continued with offices opening up in Europe, Japan and Australia within a two-year period.
? Started to see our position as the number one headwear brand in the world and one that spans the worlds of sport, fashion, music and entertainment.
? In 2001, Chris Koch, who had been the company?s president since 1993, was named CEO.
? In 2006 the company moved its corporate offices from Derby back to downtown Buffalo where it all started 86 years earlier.
1990s
The 1990s
The One, Two Punch
Being named the exclusive supplier of on-field caps for Major League Baseball in 1993 and experiencing its first brush with custom, fashion headwear in 1996 with Spike Lee, New Era was shaping a future of creativity and collaboration.
1980s
The 1980s
Onward and Upward
Guided by David Koch?s vision, the 1980s became a decade of consistent growth. The company was producing headwear for college sports, AAA and International Baseball leagues and started selling caps to sports fans.
1970s
The 1970s
The Next Generation
In 1972, Harold?s son, David, was named president - 14 years after he began working for the company. A few years later, Chris Koch, David?s son, continued the tradition and began working in the Derby manufacturing plant for his grandfather and father.
1960s
The 1960s
Paving the Way
To better accommodate the growing company, Harold, now leading the charge, opened a manufacturing facility in Derby, New York, close to the family?s home. The location would become the exclusive producer of the iconic 59FIFTY? cap. Having proven itself, New Era was invited by MLB to sell directly to every team at its annual Winter Meetings. This was a pivotal step to the brand?s path to exclusivity with the league.
1950s
The 1950s
The Birth of an Icon
By 1950, New Era was the only independent cap maker supplying caps to big league baseball teams. Its impressive roster of clients included many of the 16 teams at the time like the Brooklyn Dodgers?, Cincinnati Reds?, Cleveland Indians? and Detroit Tigers?. In 1954, Harold designed New Era?s fitted 59FIFTY style cap, giving it a more contemporary look.
1940s
The 1940s
Resilient
World War II was a time of hardship and New Era was no exception. Fabric was scarce, but the Koch?s were resourceful, obtaining surplus, plain fabric by going to the garment district in New York City. In fact, the fabric used to produce the caps during this time was dyed at the family?s home in washing machine to match the colors of local teams.
1930s
The 1930s
A Shift in Style
In 1932, Ehrhardt?s son, Harold, joined him in the business. Harold noticed the demand for the fashion cap fading, while professional baseball was growing in popularity. It was then when New Era took its first calculated business venture by bringing a new item in the marketplace ? the baseball cap. The first New Era professional baseball cap was produced in 1934 for the Cleveland Indians? uniforms.
1920s
The 1920s
Building the Foundation
German immigrant Ehrhardt Koch, 37 and a skilled craftsman, saw an opportunity to redesign the process used and the quality of ?fashion? headwear. In 1920, his dream came true when he borrowed money from his sister, Rose, to start New Era Cap Co. His expertise and open-mindedness led to the company producing 60,000 Gatsby-style caps in the first year

New Era's flagship style and an icon in sport and street culture. It is worn on the field of play by athletes worldwide. The Low Profile is less structured than the original 59FIFTY. Whether you're looking for a classic team colored licensed Low Profile Fitted Hat or a Fitted Hat with your favorite movie character, the